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A focus group, simulated on demand

Test your product before your users do.

Focus Pocus runs your focus group with customizable AI personas. Bring a website, a Figma file, or the app itself — we tell you who got stuck, where, and what to fix before the next iteration.

Get in touchSee how it works
PELPIF+6
12 ready-made personas — or write your own ↓

From any source to evidence in three steps

Focus Pocus handles persona creation, simulated behavior and analysis, so your team goes straight from a question to a defensible answer — and can re-test after every iteration.

01

Bring any source

A live website, a Figma file, or the app itself — plus the task you want tested.

02

Simulate your focus group

Customizable AI personas navigate it the way real people would — and get stuck the way real people do.

03

See who struggled, and where

A clear report on who got stuck, what confused them, and what to fix in the next iteration.

The real output

Not a summary — a full breakdown of every place users got stuck.

This is an actual report from a simulated checkout flow: every issue, who it affected, how many personas hit it, and what to change before the next iteration.

Swipe or use the arrows — 6 issues found

Shipping cost confusion

High severity

32 / 100 personas hit this

Users frequently reached checkout before discovering the additional delivery cost. This caused hesitation and, for price-sensitive personas, abandonment.

“User returned to the product page after seeing the delivery cost.”

Price-sensitiveLow patienceFirst-time shoppers

Recommendation

Show estimated delivery cost earlier in the purchasing journey — ideally on the product page.

Color selection friction

Medium severity

21 / 100 personas hit this

Users struggled to find where to pick a color or finish on the product page. The selector is visually similar to unrelated UI and easy to miss.

“User scrolled the product page twice looking for a color option.”

Low-tech usersFirst-time shoppers

Recommendation

Make the color selector more visually prominent and place it directly beneath the price.

Checkout CTA unclear

Medium severity

14 / 100 personas hit this

The primary checkout button label ("Continue") did not clearly communicate that it would proceed to payment, causing brief hesitation.

“User paused for several seconds before clicking the checkout button.”

First-time shoppersLow-tech users

Recommendation

Rename the button to "Proceed to payment" to set a clearer expectation.

Filter panel collapses on mobile

Low severity

9 / 100 personas hit this

On small viewports, the filter panel closes automatically after each selection, forcing users to reopen it repeatedly.

“User reopened the filter panel three times while narrowing results.”

Mobile-first users

Recommendation

Keep the filter panel open until the user explicitly closes it or navigates away.

Cart icon lacks item count

Low severity

7 / 100 personas hit this

After adding a product, the cart icon does not visibly update, leading some users to add the same item twice.

“User clicked "add to cart" a second time for the same product.”

Low-tech users

Recommendation

Add a visible item-count badge to the cart icon immediately after an item is added.

Product image lacks zoom on mobile

Low severity

5 / 100 personas hit this

Users on small viewports could not zoom into product images to inspect material or fit.

“User tapped the product image repeatedly without effect.”

Mobile-first users

Recommendation

Enable pinch-to-zoom or a dedicated zoom control on product image galleries.

How different personas performed

Each bar is the % of that persona type who completed the task successfully — same product, very different experiences.

User journey

Where personas dropped off along the way.

Landing
100%
Product search
96%
Product page
91%
Cart
87%
Checkout
82%
Completed
82%

From weeks to minutes.

Traditional user studies take weeks to schedule, run and summarize. Focus Pocus gives you the same kind of evidence in minutes — and you can re-run it after every change.

10 min

with Focus Pocus

vs

2 weeks

a traditional study

Meet your focus group

Every persona has its own patience, budget and blind spots.

Click a card to see the prompt behind it — every persona is fully editable, right down to the words that define how it behaves.

Want to write your own? Build a focus group below ↓

Make it yours

Build your own focus group, right here.

Pick personas, decide how many of each you want, and edit exactly what they're told to do — every persona is just a prompt underneath.

Your focus group

4
3
2

Add another persona

Editing: Price-sensitive student

Fully editable
This exact text is what drives how price-sensitive student behaves during the test.

Group size

9
Price-sensitive student · 4
Low-tech user · 3
Power user · 2
Questions

Before you reach out

AI personas — but built to act like real people with real constraints: patience, budget, and technical comfort all vary. That's what makes the friction they hit worth paying attention to.

Ready to meet your focus group?

Tell us what you're building and we'll set up your first simulated test.

Get in touch